We hear about VOC’s all the time these days, particularly pertaining to harmful products that we bring into our homes. Many products will tout that they do not emit VOC’s and are therefore sustainable products. While it does help, there are so many more variables that make a product truly sustainable, and if possible we prefer a cradle-to-cradle product.

Let’s back up a minute though. What are VOC’s?

Breathe. Breathe in the air. Don’t be afraid to care.
-Pink Floyd.

Today, I had one of these moments as I reviewed the posts in a group that I had been encouraged to join so that I could share my BIG message in a BIG way. Sigh.. an inspirational quote followed by an ad, followed by the groundbreaking discovery that is not so groundbreaking.

I turned on my marketing brain from my schooling and put out a question to the group that went something like this,

“This is big? This is the message? How are you going to change the world with this? What is it that is so beautiful and magnificent that it drives your every being to do what you do?”

Who would think that their child’s lack of focus could be improved with interior design? Or that those ongoing sinus problems are due to the overwhelming amount of plastic products and VOC’s offgassing into our homes? We spend 90% of our time indoors, that time should be spent free of toxins and lack of ventilation.