Last week, I was on the hunt for eco-friendly furniture for a client. To my delight, the retail world seemed brimming with transparent sustainability options! Brands were proudly showcasing certifications and details about every eco-conscious step in their process. It felt like a win-win for design and the environment.

Then, I hit a wall. When I transitioned my search to the world of trade professionals – furniture reps and vendors specializing in high-end, custom upholstery – everything changed. My requests for sustainable options were met with confusion. It became clear: the demand for sustainable upholstery in the trade world simply isn't there yet.

Here's the crux of the issue: most trade upholstery relies heavily on foam, a material with a hefty environmental footprint. While there are eco-certifications and upcycled options, they shouldn't be the first choice.

Meanwhile, the retail market offers ingenious solutions like machine-washable, interchangeable covers on durable steel-framed pieces. Imagine extending the life of your favorite chair by simply swapping the cover, instead of buying a whole new piece! These innovative approaches are currently absent in the trade design world.

The result? If you want a custom-designed, high-quality upholstered piece and prioritize sustainability, you're currently stuck in a frustrating no-man's-land. This shouldn't be the case!

Bridging the Gap: How Consumers and Designers Can Drive Change

So, how do we fix this disconnect? The answer lies in creating a demand for sustainable upholstery in the trade sector. Here's what both consumers and designers can do:

Consumers:

• Demand Sustainability from Designers: Don't be shy about expressing your eco-conscious desires! Ask your designer about their approach to sustainability and request evidence of a piece's eco-friendly qualities.

• Become Greenwashing Savvy: Educate yourself about greenwashing, where companies make misleading claims about their environmental practices. A well-informed client is a powerful force for positive change.

Designers:

• Raise the Sustainability Bar: Challenge your vendors and reps to prioritize eco-friendly options. If they can't provide clear information about a product's sustainability, don't be afraid to walk away, even from familiar brands.

• Embrace Innovation: Be on the lookout for emerging sustainable materials and construction methods. There are fantastic eco-friendly alternatives out there, and your proactive approach can help push the industry forward.

• Question Everything: Just because they say it is sustainable, that doesn’t mean it truly is. Are the bare minimums being met and that’s all? We can do better.

By working together, consumers and designers can create a shift in the trade furniture market. Let's turn beautiful, custom upholstery into a sustainable choice, not a compromise.