Breathe. Breathe in the air. Don’t be afraid to care.
-Pink Floyd.

Today, I had one of these moments as I reviewed the posts in a group that I had been encouraged to join so that I could share my BIG message in a BIG way. Sigh.. an inspirational quote followed by an ad, followed by the groundbreaking discovery that is not so groundbreaking.

I turned on my marketing brain from my schooling and put out a question to the group that went something like this,

“This is big? This is the message? How are you going to change the world with this? What is it that is so beautiful and magnificent that it drives your every being to do what you do?”