heading 1 - main page title
heading 2 - section headers
heading 3 - sub-sections
heading 4 - microtypography
Project Sub-Labels: In your Work page cards, while H1 is ADELAIDE, use H4 for KITCHEN RENOVATION or VASHON ISLAND, WA.
Credentials & Badges: Use H4 directly above or below your certification badges on the About page (e.g., LEED AP, LIVING FUTURE ACCREDITED).
Project Detail Metadata: On case study pages, use H4 for secondary detail headers like MATERIALS & SOURCES, COMPLETION DATE, or LOCATION.
Section Kickers: Small introductory labels that sit right above a major section title (e.g., OUR PHILOSOPHY placed right above your main About header).
paragraph 1 - lead-in/featured text
paragraph 2 - primary text
paragraph 3 - small copy/captions
monospace - TechnincalRole: Technical data, material callouts, location coordinates, and project specifications.
Where to use it:
Project Metadata: LOCATION: VASHON ISLAND, WA | SCOPE: 3,200 SQ FT
Material Details: FINISH: HONED BASALT & WHITE OAK
Credentials: CERTIFICATION: LEED AP / CLIPP
Site Styles Setup:
Size: 12px – 13px.
Transform: UPPERCASE.
Letter Spacing: 0.1em – 0.15em (wide tracking).