o quote a colleague who specializes in sustainable product research, “The Vinyl Institute has done a great job of misleading consumers about the toxicity of the products their industry produces… Inherently, petroleum-based products are toxic, regardless if they can be recycled.”

We hear about VOC’s all the time these days, particularly pertaining to harmful products that we bring into our homes. Many products will tout that they do not emit VOC’s and are therefore sustainable products. While it does help, there are so many more variables that make a product truly sustainable, and if possible we prefer a cradle-to-cradle product.

Let’s back up a minute though. What are VOC’s?