We’re sure that you’ve heard about greenwashing. It’s a cool thing to talk about sustainability, but what about walking the walk?

We found this as a common question in an internet search and immediately took pause to determine exactly what the question is asking. With two possible interpretations, we thought we would take a moment to answer both from our point of view.

Clients have come to us many times with comments like, “I’m not sure if this is something you’d even be interested in,” and others that boast about the multiple quick-flip properties they assume we would be thrilled to take on. In actuality, those assumptions are usually far from the truth.